Skinimalism: The Biggest Men's Grooming Trend of 2021

on July 07, 2021
What is Skinimalism the 2021 skincare trend?
skinimalism skincare trend 2021 shakeup cosmetics men's skincare range
skinimalism skincare trend 2021 shakeup cosmetics men's skincare range

Skinimalism for men: Keeping men’s skincare simple yet effective

Skinimalism is the biggest skincare trend of 2021. What is Skinimalism? Well, the concept proposes a minimalist beauty routine to leave skin beautiful and healthy without being overwhelmed.

How can skinimalism benefit men? The trend is perfect for men who want to take care of their skin in a practical way and for those who want save time on our morning routine. But before you start emptying out that bathroom vanity for a simpler routine it’s important to understand which products and ingredients are most effective.


We have often believed that most men’s skincare products are an afterthought to women’s products. When in fact men’s skin is physiologically different to women’s skin:

  1. Men’s skin is thicker than women’s due to higher levels of testosterone.
  2. Men have more sebaceous glands which results in oilier and shinier skin.
  3. Men have more and larger pores which absorb more product.
  4. Men’s skin is subjected to daily shaving stresses which can cause irritation, ingrown hairs, and increased sensitivity.

A practical skincare routine with effective ingredients that prioritises cleansing, hydration and sun protection will keep your skin healthy and youthful. The Shakeup Cosmetics is a hybrid skincare and cosmetics range designed specifically for men’s skin. The range offers highly effective skincare ingredients with color cosmetics giving you healthy hydrated skin and a smooth natural look.


To start your routine, wash your face well. Opt for products with a chemical exfoliation that gently exfoliate your skin. If you have a beard, wash that thoroughly, as you want to remove the dead skin cells and buildup that can occur in your beard.


Hyaluronic Acid is an amazing ingredient that will lock moisture in your skin and can even reduce the appearance of fine lines. Vitamin E is perfect for moisturization and will create a barrier to keep pollutants out of skin. Let’s Face It BB Tinted Moisturiser included Hyaluronic Acid and Vitamin E to protect and hydrate skin, it can be used in place of your daily moisturiser and its colour correcting properties will hide blemishes and spots for a glowing look.

Sun Protection

Finish with a high SPF sunscreen and fluid texture, so as not to influence oil production. Your sunscreen should not clog your pores. This step should be used even on cloudy days. Let’s Face It BB Tinted Moisturiser includes SPF25 and with an added hint of colour, your skin will be protected as well as flawless. It is non-comedogenic which means it won’t clog your pores, it’s fluid texture goes on like moisturiser.